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The Psychology Behind E-commerce SMS Templates that Increase your Revenue

Updated:
August 27, 2024
Reading time:
5
Boost e-commerce engagement with SMS marketing. High open rates and customizable templates make it a simple, effective way to connect with your audience.

SMS Marketing for Ecommerce is a simple yet effective tool of communication to create channels which are suitable for various people.

SMS messages have exceptionally high open rates, with recent research revealing that as many as 98% of people who receive a marketing SMS will open it. As such, your messages are more likely to be seen by the target audience on SMS compared to other communication channels.

Creating a right text message can be grueling sometimes , but these templates will make your life easier.

Simply Copy and paste these templates for a variety of functions in e-commerce.

These little tips and tricks will provide a better engagement that will give you the best results in your E-commerce SMS messages.

Our best E-commerce SMS templates

We will guide you to create engaging SMS for your Marketing. Each of the templates will provide you with SMS for every occasion.

Welcoming your Customer with SMS

"Welcome to the [COMPANY NAME] VIP SMS Party! Brace yourself for jaw-dropping discounts, VIP product previews, and a whole lot of awesome deals coming your way! Get ready to be amazed!”

This SMS template leverages several psychological triggers to boost engagement: 

Exclusivity: By mentioning "VIP SMS Party," it creates a sense of exclusivity, making customers feel special and privileged, encouraging their engagement.

Anticipation: Phrases like "brace yourself" and "get ready to be amazed" build anticipation, sparking curiosity and excitement about upcoming deals and previews.

Personalization: Addressing the recipient directly with "Welcome to [COMPANY NAME]" makes them feel valued and connected to the brand, increasing their engagement.

These principles combine to trigger curiosity, excitement, and a sense of importance, making customers more likely to engage with the brand's offers and promotions.

Announcing a launch of a Products

"Brace for Impact: Unleashing the Hottest [TYPE OF PRODUCT] Yet! Mark your calendar for the grand reveal on [DATE] at [TIME]. Exclusive pre-sale access awaits you, our VIP text subscribers, at [LINK]. Don't miss out on the thrill!”

This SMS template utilizes several effective marketing principles to boost engagement:

Urgency: The phrase "Brace for Impact" creates a sense of excitement and urgency, encouraging recipients to pay attention.

Exclusivity: Mentioning "VIP text subscribers" implies exclusivity, making customers feel special and privileged.

Personalization: By addressing the recipient as "you" and offering early access, it personalizes the offer and makes the customer feel valued.

Curiosity: Teasing the launch as "the Hottest [TYPE OF PRODUCT] Yet" piques curiosity and generates interest.

These elements combine to drive higher engagement by appealing to emotions and fostering a desire to be part of an exclusive and exciting opportunity.

Reward Program Related

"Welcome to [BRAND NAME] Rewards! Unlock exclusive perks, check points, and grab coupons at [LINK]. Thanks for joining the elite!”

In this SMS template, several psychological triggers and marketing principles are at play:

Exclusivity: The mention of "elite" membership creates a sense of exclusivity, making customers feel special and valued.

Urgency: The use of "Unlock exclusive perks" creates a sense of urgency, encouraging customers to take immediate action and explore the rewards program.

Personalization: The message addresses the recipient directly, making them feel personally welcomed and appreciated by mentioning "Welcome to [BRAND NAME] Rewards."

These principles contribute to higher engagement by making customers feel like they are part of an exclusive club with unique benefits, prompting them to click the provided link and explore the rewards program further.

Get them back Re-engagement SMS

"Hey [NAME]! Long time no chat. Here's an exclusive treat for you: Use code (CODE) for a sweet 10% off your next order! Any questions? Just hit reply. Happy shopping!”

This re-engagement SMS utilizes several psychological triggers to boost engagement:

Personalization: Addressing the recipient by name (e.g., "Hey [NAME]") creates a sense of individual connection and relevance.

Exclusivity: Mentioning "exclusive treat" highlights the special nature of the offer, making the recipient feel valued and privileged.

Urgency: The use of the word "next" implies a limited time to redeem the offer, creating a sense of urgency and prompting immediate action.

Call to action: Encouraging recipients to "hit reply" for any questions fosters engagement and interaction, enhancing the customer experience.

Combined, these elements increase the likelihood of the recipient engaging with the message and making a purchase.

Personalized Product Recommendations

"Hey [NAME]! Good news – [TYPE OF PRODUCT] is back in stock. Since you added [RELATED PRODUCT] to your wishlist, I wanted to give you the first heads up. Grab yours now at [LINK]!"

This SMS template leverages several psychological triggers to boost engagement:

Personalization: By addressing the recipient by their name and mentioning their specific interest in a related product, it creates a personalized connection, increasing the likelihood of a response.

Exclusivity: The message implies that the recipient is getting a special opportunity by being the first to know about the product's availability, fostering a sense of exclusivity and importance.

Urgency: The mention of the product being "back in stock" and the call to action to "grab yours now" creates a sense of urgency, encouraging immediate action.

These principles combine to make the message more engaging and persuasive, driving higher conversion rates.

Back in Public Demand or Restock alert

"Great news!!! [TYPE OF PRODUCT] is back in stock! Visit [LINK] to secure yours now and make a bold statement. Don't miss out!”

The SMS template uses several psychological triggers to boost engagement.

Urgency: The phrase "Don't miss out!" creates a sense of urgency, encouraging immediate action.

Exclusivity: The mention of the product being back in stock implies it's in high demand, making recipients feel privileged to have access.

Personalization: Addressing the recipient with "Great news!!!" makes them feel special and directly involved.

These principles combine to increase engagement by making customers feel a strong desire to act quickly and seize the opportunity to own a popular, exclusive item.

Festive Season Sale SMS

"Holiday Extravaganza Starts! Unwrap the joy with our amazing deals. Shop now in our Festive Season [YourLink]."

This SMS template utilizes several psychological triggers to boost engagement.

Urgency: The phrase "Holiday Extravaganza Starts!" creates a sense of urgency, encouraging recipients to take immediate action before missing out on the deals.

Exclusivity: The mention of "our amazing deals" implies exclusivity, making recipients feel privileged to access special offers during the festive season.

Personalization: By addressing the recipients with "Unwrap the joy," it adds a personal touch, connecting emotionally with customers.

Overall, this message combines urgency, exclusivity, and personalization to entice higher engagement by tapping into customers' desire for special, time-limited offers during the festive season.

Feedback Request to Customer

"Hi [NAME]! Your support means the world to us. We'd love to hear about your recent shopping experience. Share your thoughts with us at [LINK]. Thank you!"

In this SMS template, several psychological triggers and marketing principles are at play:

Personalization: By addressing the customer by name, it creates a personal connection, making the message more relatable and engaging.

Reciprocity: Expressing appreciation for the customer's support triggers a sense of obligation to reciprocate by providing feedback.

Social proof: Encouraging customers to share their thoughts implies that their opinion matters, which can prompt engagement as people tend to follow social norms.

Ease of action: Including a direct link simplifies the process, capitalizing on convenience and reducing friction, making it more likely for customers to provide feedback.

These elements collectively contribute to higher engagement by making the request feel personal, meaningful, and effortless for the customer.

Delivery Update of Products

"Exciting news! Your [PRODUCT NAME] has been delivered. Unwrap the joy and enjoy your purchase!”

This SMS template employs several psychological triggers to boost engagement:

Urgency: The phrase "Exciting news!" creates immediate excitement and urgency, prompting the recipient to open the message promptly.

Personalization: Addressing the recipient by their product name makes them feel valued and appreciated, increasing their connection to the brand.

Exclusivity: The message conveys a sense of exclusivity by making the recipient feel special about receiving their unique product.

Overall, these elements work together to captivate the recipient's attention, making them more likely to engage with the message and feel a stronger connection to the brand.

Forgotten Cart Reminder

“We noticed your items in the cart seem lonely. Missed something? Complete your order at [LINK] to brighten up your day.”

The SMS uses several psychological triggers to boost engagement:

Urgency: By mentioning the items in the cart, it creates a sense of urgency, implying the need to act quickly to avoid missing out.

Personalization: Addressing the recipient directly and referring to their specific cart items makes the message more personal and relevant, increasing the likelihood of engagement.

Curiosity: The phrase "brighten up your day" piques curiosity, encouraging recipients to click the link to discover what they might have missed.

These elements combined leverage human psychology to motivate recipients to complete their purchase, leading to higher engagement and conversion rates.

Customer Invite for Service

“Welcome to [BRAND NAME]! Have any questions or concerns? Text us anytime at this number, and we'll be delighted to assist you. Your satisfaction is our priority!"

In this SMS template, several psychological triggers and marketing principles are at play:

Personalization: Addressing the customer by name and offering assistance creates a sense of individualized care, making the customer feel valued and more likely to engage.

Customer-Centric Approach: By emphasizing that the customer's satisfaction is the brand's priority, it instills trust and reassures the customer, increasing their engagement and confidence in the brand.

Accessibility: The invitation to text anytime provides a sense of immediate assistance, triggering urgency and ensuring the customer feels supported and connected to the brand, leading to higher engagement.

Order Confirmations

Order Confirmed! Your [ORDER NUMBER] is on its way. Track the journey at [LINK]. Thanks for choosing [BRAND NAME]!

This SMS template incorporates several psychological triggers to boost engagement.

Urgency: The phrase "Your [ORDER NUMBER] is on its way" creates a sense of immediacy, prompting customers to check the order status quickly.

Exclusivity: The mention of "Order Confirmed" reinforces the customer's exclusive status as a purchaser, enhancing their connection with the brand.

Personalization: Including the specific order number and the brand's name adds a personal touch, making customers feel valued and acknowledged.

Overall, this SMS combines urgency, exclusivity, and personalization to drive higher engagement by encouraging prompt action and fostering a stronger customer-brand relationship.

How to send e-commerce SMS messages for better marketing

When selecting an SMS marketing platform, several critical factors must be considered. Integration capabilities with eCommerce platforms are essential to streamline data sharing and automate campaigns. Robust analytics features allow businesses to track campaign performance and optimize strategies for better results. Additionally, advanced customer segmentation options enable targeted messaging, improving personalization and engagement. These factors collectively ensure that the chosen SMS marketing platform aligns with your business goals, enhances customer interactions, and maximizes the effectiveness of your SMS marketing campaigns.

Now we have what to say to your customers, it’s the time to learn how to tell your customers. Learning the process of using a stable yet dependable platform to send SMS will establish your marketing a bit better.

Over the internet there are various softwares that can help to boost your online marketing. Here are the top three of them with key functions and price.

  1. SimpleTexting is best for individuals or independent business owners.

Key features

  • AI Assist (message generator)
  • URL shortener
  • Unlimited keywords
  • SMS polls and surveys
  • Data collection
  • MMS

Price

  • $29/mo. For 500 credits

  1. EZ Texting is suitable for individuals starting their online marketing journey as beginners

Key Features

  • Unlimited keywords (for an additional cost)
  • QR codes
  • Shutterstock image tool
  • MMS

Price

  • $25/mo. + $0.03/message for up to 500 contacts (comes with 500 free credits)

  1. Textedly is for those who wants standard features under budget

Key Features

  • Data collection
  • Voice services
  • Instagram texting button

Price

  • $26/mo. for 500 credits

Here is a step by step process to create a SMS campaign for a better marketing strategy

Get Started with Your Campaign:

  • Begin by logging into your account.
  • Click on the "Campaigns" option located in the left-hand menu.
  • To create a new campaign, select "New."

Craft Your Campaign:

  • Give your campaign a name.
  • Next, write out the message you would like to send.

Configure Your E-commerce Campaign:

  • Use the platform to guide you through the setup process.
  • Choose the contact list that you want to receive your message.

Schedule your campaign:

  • Choose what to send in a message.
  • Whether it's immediately, in the future or on a recurring basis.
  • Access messages in your inbox simply navigate to the "Inbox".

Composing Messages:

  • Type your message into the designated text box.
  • Click on "Send" or schedule it for time by using the clock icon. Select your desired future date and time.

A little bit EXTRA

Here are a few extra steps to manage and create stronger communications through this campaign's feature. While definitely keeping in mind before hitting the send button! Things to do and not to do in your next E-commerce SMS for Marketing session.

Keeping it Simple

Keep it simple. Even if you're using a longer message format like MMS (which allows for 1600 characters), the great thing about text messages is that they're concise and effortless to read. With that in mind, only include the necessary information for your contacts and perhaps consider adding a link for additional details.

For example, customers who have a Nordstrom card can check their account and use their credit card to pay by sending text messages. Nordstrom's fashion experts also use text messages to become friends with customers and give them special style advice.

Be Quick

To ensure prompt response times, it is crucial to prioritize addressing customer inquiries and support issues promptly. According to Hubspot, a significant majority of consumers (82%) place high importance on receiving immediate responses when they have sales or marketing queries. Similarly, 90% of customers expect timely replies when reporting any customer support related concerns. It is advisable to activate notifications to stay updated and promptly address these matters.

Always Meet Your Customers Expectations

When it comes to meeting your subscribers' expectations, personalization is key. Customers nowadays have high expectations and anticipate brands to tailor experiences based on their preferences. To achieve this, make sure to personalize your messages by incorporating any details they have shared with you, such as their names, locations, or product preferences. This will make your messages more targeted and specific, resulting in a more satisfying customer experience."

According to the CX Trends Report, 59 percent of consumers desire companies to utilize their data for crafting individualized interactions. Despite concerns about privacy, the majority are open to businesses leveraging their information for purposes such as sending personalized messages or offering customized product suggestions. [Read more about this in the CX Trends Report.]

Always Take Consent

Make sure you have obtained written consent from your contacts. It's not about following the laws and regulations of the text message industry but about ensuring that you are reaching out to an audience that is genuinely interested in hearing from you.

For example, Fit Athletic demonstrates its commitment to obtaining consent when engaging with members in the fitness industry through SMS. Fit Athletic initiates the process by sending an opt-in message to customers for promotional offers, ensuring that consent is always sought before sending any marketing communications.

Don’t Over Do it

Be considerate of how you send messages. The frequency of texting your contacts should be based on your business and goals so use your judgment. Generally it's advisable to limit yourself to one or two texts per week. Remember to inform your subscribers upfront about how they can expect to receive texts from you in order to maintain compliance.

Conclusion

Ways of shopping are changing, being a highly competitive zone. Tools, like E commerce SMS templates can truly transform your businesses. Holding the key to maximizing profits by engaging your customers through personalized messages. Campaigns, timely notifications of your business help you establish a lasting impact and boost financial performance. Art lies not in what you communicate but how you convey it! These templates will surely come in handy as an invaluable asset in e-commerce marketing. Enhance your earnings captivate your target audience and distinguish yourself in the market by harnessing the potential of E commerce SMS templates.

Are you ready to supercharge your e-commerce marketing with these powerful SMS strategies? Don't miss out on the incredible opportunity to increase your revenue and engage your customers like never before. Start implementing these proven SMS templates and watch your sales soar!

But if you find yourself in need of expert guidance or want to take your SMS marketing to the next level, don't hesitate to reach out to our dedicated team. We're here to assist you in crafting personalized, high-impact SMS campaigns that will drive results.
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